SIGNALS GraphicChipDesignKidd
November 30, 2010. Spencer Trask Lecture

Citing examples from his near quarter-century’s worth of work, Chip Kidd explains the way graphic design works, how our brains process it, what it means if it succeeds or fails, and why we should care. Chip Kidd is an award-winning art director and graphic designer. Currently he is associate art director at Knopf, an imprint of Random House. He is the designer of covers for books by hundreds of authors. He is also the author of two novels (The Cheese Monkeys, Simon and Schuster 2001, and The Learners, Scribner, 2008), coauthor with Lisa Birnbach of the recently published True Prep (Knopf 2010), a musician, and an avid fan of comic book media, particularly Batman. He has designed book covers for several DC Comics publications, including The Complete History of Batman.